PR/Communications
The North Face - San Francisco-Oakland-Hayward, CA
Sep 11, 2017 -
Current
- Produce seasonal lifestyle photoshoots with Production and Creative teams
- Organize and execute trade shows, press events and media tours
- Execute outreach to top-tier media outlets, ranging from National Geographic to The New York Times, around key product categories, brand initiatives, product launches and athlete storytelling
- Develop editorial programming for select brand, product and athlete stories such as the women's "Moves Mountains" campaign, Futurelight launch and Youth Rainwear Shoot
- Foster strong media relations with endemic and consumer press in the outdoor industry
- Manage a $1M inventory of product across performance and lifestyle categories to seed to journalists, athletes, influencers and celebrity talent
Game Day PR/Comms
The Golden State Warriors - San Francisco-Oakland-Hayward, CA
Apr 01, 2019 -
Aug 30, 2019
- Supported the game day PR and communications for the Warriors as the liaison between athletes, coaches and front office personnel, and present local, national and global media
- Managed on-site press conferences, interviews and fan engagementsÂ
- Transcribed and administered game notes, stats and quotes to journalists and the league
Marketing
Sansara - Surf & Yoga Resort (Panama) - San Francisco-Oakland-Hayward, CA
Aug 01, 2016 -
Jun 30, 2017
- Helped establish the customer base and grew consumer engagement in both local and international travel communities
- Supported the digital marketing team with community management, copywriting and content ideation, creation and execution across social channels such as Instagram and Facebook
- Aided in administrative logistics, guest relations, customer service and surf lessons