Regional Marketing Manager
Attack! Marketing - Atlantic City-Hammonton, NJ
Jun 01, 2019 -
Oct 01, 2019
- Recruited, hired, and trained field marketing team of seven brand ambassadors and one FMM
- Negotiated best of class 360 marketing campaigns in Cape May, NJ - on-site sampling, distributor,
retail focus, social media, on-site vending at eight major hotels with Cape May Resorts.
- Created daily/weekly/monthly recaps to share successes with distributor partners awareness and promote Crook & Marker as a lifestyle "spiked and sparkling" brand over the summer of 2019
Mid Atlantic Marketing Manger
CORE (water) Hydration - Philadelphia-Camden-Wilmington, PA
May 22, 2015 -
Oct 01, 2018
•Recruited, hired, and trained field marketing teams across Mid-Atlantic; including seven team leads
and over 50+ brand ambassadors
•Negotiated best of class 360 marketing campaigns across the region - on-site sampling, pr, distributor, retail focus, social media, online giveaways, influencer/VIP seeding, on-site vending at popular music/entertainment venues: LIVE Nation/AEG Presents venues- Mann Music Center, TLA, E-Factory, and more.
•Created monthly/quarterly recaps to share successes with CD distributors partners and shareholders
•Created a robust local celebrity and influencer network to help raise awareness and promote core as a
lifestyle and active health brand via their own social media and charitable/supported events.
national operations manager/RMM
neuro Drinks - Philadelphia-Camden-Wilmington, PA
Sep 01, 2012 -
May 01, 2015
•Recruited, trained, and managed the marketing team of 80 BAs and 20 FMMs across 8 top markets •Created/executed events to educate consumers on sku functions called “time of need samplings” •Ensured local field marketing activations aligned and integrated with local sales/distributor goals •Created/executed best of class activations and tailored local event via national campaign strategy •Managed brand messaging/event experience to consumers and created national training manuals •Created seeding program among in-market celebrities, influencers, bloggers via their social media •Identified/managed over 1K+ retail, original/supported events and sponsorship opportunities
COKE - EVB - Escalate Marketing - Philadelphia-Camden-Wilmington, PA
Jan 01, 2009 -
Jul 31, 2012
•Worked with national advertising agency to manage new Coke (EVB) product launches while also helping them successfully expand their client's overall visibility, awareness, and brand identity through strategic field marketing and sales campaigns in the greater Philadelphia/D.C. area.
• Hired, managed, and trained over 100+ Brand Ambassadors while successfully distributed 800K+ premiums, bottles, coupons, and point of sale promotional items to potential new consumers via direct sampling opportunities at special events, guerrilla/experiential marketing, in-store promotions, national mobile tours, public relations events, trade shows, and online campaigns
•Helped elevate brand’s visibility and consumer interest to increase targeted in-markets