Freelancer Profile

profile Freelancer

Availability: Part Time

$65 /hr
$550 /day
Average Rating
Rowena A

Los Angeles / Long Beach / Anaheim, CA

Associate Producer, Day of Event Manager, Event Design, Logistics, Vendor Management

Event Types: Corporate, Experiential, Fashion, Live Event, Styled Photo Shoot

Experience: 8+ years

Short Bio: I'm a Creative Events Producer & Prop Stylist, originally from London and now based in Los Angeles, who has worked in the Events industry for over eight years. During this time I’ve created direct-to-consumer activations, press launches, pop-ups and bespoke dinners in New York, Los Angeles and throughout Europe. I have extensive experience in supplier management, budgeting ($350k+), international & remote production, mood boarding and event design combined with a talent for creative event solutions, prop sourcing, styling & set design. I’m extremely resourceful, adaptable and am passionate about creating thoughtful and immersive consumer experiences. Please feel free to reach out to me to discuss your next activation. Thank you.

Additional Profile Photos:

Experience
Set Designer
Calvin Klein / Kennedy - Los Angeles-Long Beach-Anaheim, CA
Mar 12, 2019 - Apr 23, 2019
Set Designer for the 'My Calvin House', an experiential brand activation at Coachella Festival which represented the 1970's suburban Los Angeles home used in its Spring 2019 campaign that features Shawn Mendes, A$AP Rocky and Kendall Jenner.

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Event Production
American Crew | Seen Group - New York-Newark-Jersey City, NY
Jan 30, 2019 - Feb 27, 2019
American Crew launch event at Arlo Nomad, NY. Event design & production including venue management, print management, prop sourcing, catering, florals and logistics. The event included bespoke men's facials in a vintage 'Barber shop' set, headshots by David Raccuglia and a gallery of his work as well as bespoke embroidered Dopp kits for guests.

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Prop Stylist
HK Corp - Los Angeles-Long Beach-Anaheim, CA
Jan 23, 2019 - Jan 25, 2019
Prop Master for Noraa - 'Lie to Me' Music video in Los Angeles.

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Event Production | Prop Styling
Prada | Kennedy - Miami-Fort Lauderdale-West Palm Beach, FL
Nov 16, 2018 - Dec 11, 2018
Prop Styling and Event Production for Prada 'Mode' Pop-up club during Miami Art Basel. Preliminary site visits including supplier management and negotiation. Sourced vintage furniture, managed re-upholstery of bespoke items, managed trees & plants including replanting at the Freehand Hotel, transport logistics between LA and Miami and on-site styling.

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Event Production | Prop Styling
Freelance - Los Angeles-Long Beach-Anaheim, CA
Oct 05, 2017 - Nov 02, 2018
Prop Stylist for Gucci 'Forever Guilty' launch event at the Hollywood Forever Cemetery. Sourced vintage furniture, lighting, hand props and trees/fauna for the Cemetery grounds.

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Event Producer
Sinful Colors | Seen Group - Los Angeles-Long Beach-Anaheim, CA
Apr 01, 2018 - May 01, 2018
Sinful Colors X Vanessa Hudgens - Event in collaboration with Vanessa Hudgens to launch a Festival collection at The Dream Hotel. With the PR team and the client based in New York, I acted as the lead Production Manager, liaising with the venue and sourcing suitable suppliers for a successful event, including furniture & props, set build, AV, hair & nail technicians, DJ and catering.

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Event Producer
Lumene | Seen Group - Los Angeles-Long Beach-Anaheim, CA
Apr 01, 2018 - Apr 26, 2018
Launch event for Finnish skincare brand, Lumene held at Lombardi House. The brief was to fuse Nordic style with LA wellness to create a launch for press and influencers. The event included a preliminary yoga session; education on Nordic ingredients and R&D by the brand and a plant-based breakfast incorporating Nordic recipes.

Portfolio Items:

Event Production | Set Design
Maybelline NY | Seen Group - New York-Newark-Jersey City, NY
Jan 10, 2018 - Feb 19, 2018
Maybelline NYFW afterparty hosted by Gigi Hadid in collaboration with V Magazine at the Nomo, NYC. Creative event production including preliminary site visits to NY; prop sourcing and design of bespoke build items with set builder, supplier management; budgeting over $300K. Set included a New York street set build and dressing to echo Maybelline’s ‘Post No Bills’ campaign imagery, bespoke Maybelline newsstand, branded street food cart, bespoke Gif booth and V Magazine photo studio for VIPs.

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Event Production
Seen Group | Dermalogica - Los Angeles-Long Beach-Anaheim, CA
Dec 01, 2016 - Dec 22, 2016
A three day pop-up with ‘skin-mapping’ sessions, live Q&A with Alex Steiner, a bespoke skin exhibit which culminated with a Jackson & Levine Supperclub for press on the final evening to reveal the latest products. Bespoke handheld etched mirror menus and cloches for the reveal. London, UK

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Event Production & Set Design
Seen group | Simple - Los Angeles-Long Beach-Anaheim, CA
May 01, 2016 - Jun 30, 2016
Immersive event bringing to life the 'Simple' brand as the pages of a magazine.

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Creative Producer
Fiona Leahy Design - Los Angeles-Long Beach-Anaheim, CA
Mar 31, 2014 - Sep 01, 2015
Fiona Leahy Design, London, UK Creative Production of multiple large-scale events for the Fashion and Arts industries Events included: • Net-A-Porter/Cash for Rocket charity event in partnership with Valentino, London • FRAME Denim Dinner, London • Fendi dinner, London • Marina Abramovic Launch for Serpentine Gallery Exhibition, London • Osklen Bikini Presentation, Paris, France • Wedding, Aynhoe Park, Oxford • Wedding, Lake Como, Italy • Monica Vinader launch, London • Louis Vuitton New York Fashion Week Dinner, New York • Surrealist Private Party, Aynhoe Park, Oxford

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